Women's Empowerment Tools

If you've ever felt undervalued in the workplace as a woman, you shouldn't. Women are becoming more and more prominent in work environments and even have special skills that can help them succeed even in a male-dominated career. Recognizing the natural self empowering tools for women, that women already possess, can be very powerful.

Women have natural talents, but may feel as though those talents are not relevant to a place of business. This is incorrect. It is true that women, just like men, still need to master practical and technical business skills in order to succeed, but when it comes to climbing the corporate ladder, they have unique skills that organizations value. By simply tapping into these skills, women can empower themselves to obtain anything and everything they want.

Lets start with communication a skill that is vital to success. Women are natural communicators. Have you ever noticed how a mother just knows how important it is to talk and interact with her children, using appropriate language and phrase-structure that a child can understand. This same skill, slightly adjusted, works perfectly in a business environment. For instance, a woman who is managing other people must know how to communicate with each person individually in a manner that each person can understand.

Helen Fisher, author, The First Sex: The Natural Talents of Women and How They Are Changing the World, refers to this as a flair for language. Fisher describes the increasing need for the ability to communicate with written and spoken words. To quote her, "At talking, women have the edge." Fisher describes how the female gender, even at very young ages "excel at... verbal fluency - rapidly finding appropriate words, phrases or sentences." Fisher writes "Women are, on average, more articulate at saying what they say." Women embracing this knowledge and trusting their natural language talent in communication will find their confidence building.

In terms of teaching or coaching, women also have an advantage. The nurturing characteristics that come more easily to women make it possible for women to help children learn and develop. The right combination of encouragement, discipline, freedom and boundaries will lead to a child whose confidence and abilities are very mature and continue to exceed that of other children. When this type of situation is applied to the business world, a woman can do the same thing for employees.

Once again Helen Fisher's research as presented in The First Sex states, "Women are, on average, more interested in cooperation, harmony, and connections - a network of support." She further writes, "Women characteristically believe everyone can succeed in business; they take a win-win attitude in the office world."

Many women are also skilled at multi-tasking or multi-focusing. Juggling people, reports, deadlines and all the necessary resources become critical to the success of the teams' results.

Helen Fisher references that human's evolution, even back to ancestral times, show a woman had to rear helpless and long-dependent babies under highly dangerous conditions demonstrating the need for multitasking even then. I lover her description: "In order to rear helpless infants, ancestral mothers needed to do a lot of things at the same time. Watch for snakes. Listen for thunder. Taste for poison. Rock the sleepy. Distract the cranky. Instruct the curious. Soothe the fearful. Inspire the tardy. Feed the hungry. Mothers had to do countless daily chores while they stoked the fire, cooked the food and talked to friends."

Of course, not all women have mothering skills and not all women are the same, but all women have the ability to identify the skills they possess and use them for personal and professional empowerment. Women can be just as effective at business leadership as men. If figuring out what makes you a successful woman interests you, why not make a list of all your personal attributes - those natural talents and empower yourself to soar to new heights of success.

Packed full of perceptive and practical information for managers, business owners, and MBA students; visit us today at http://www.TheLeadershipResource.com for instant free access to amazing business resources, articles and checklists. Learn about your leadership style, potential and ability; then share it with your colleagues and employees. Or contact QuadWest Associates at 800-809-2721. Susan West has held many executive leadership positions during her 26 years of business experience. She shares her knowledge and lessons learned through a variety of programs offered by QuadWest Associates, LLC including coaching, leadership workshops, tele-seminars and consulting.

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Is Your Advertising Working? - from a South African Perspective

How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from.

Keeping good records of customers will help to expand your marketing ventures. Where they are buying, how did they get to know about your products or services these are questions you need to be asking yourself.

Placing adverts in a magazine is no guarantee that sale will come rolling in. If you are butcher and you supply special exotic cuts of meat and you are advertising in a butchers magazine you are still not guaranteed the sales will happen. This magazine might have a lower income audience so your $200 steaks are definitely not going to hit the tables.

A simple market survey to identify where your customers are coming from will ensure your advertising dollars are spent in the right places. If contacted by a customer ask him: how, where, when and obvious questions related to your products or services.

Trying to create the right marketing mix is a constant battle especially if you are starting a business. Where to advertise and what guarantees do you have that your magazine advert will work. For starters find a magazine that relates to your services or products, this is a start. The next step is to contact that publication and find out what bracket their readership falls into. Other than this without a track record of advertising in that particular publication you will have know idea if its the publication best suited for your needs.

Your customers are your best form of advertising without them you are nowhere. It is vital to know everything about him/her, attach a simple questionnaire to your products and make sure your employees sell solutions to your customers.

Another tip in closing about placing an advertisment, always make sure your advertisment is placed on the far right of the right hand page. Natural reading patterns are from left to right so the eyes tend to come to rest in this position. You are paying for this advert so stress this to the publication, i am sure they can accommodate you in this regard.

Andrew Smit - http://www.turtleherbestate.co.za where you will find Global solutions and ideas. Turtle Herb Estate Holdings consists of 3 forward thinking entrepreneurs with expertise in marketing & DTP advertising, farming culinary and medicinal herbs, web design and online marketing, horse breeding (sport horses),we embrace a holistic approach to entrepreneurship.

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